Helane Blumfield
Helane Blumfield
SVP Creative Director

Helane Blumfield is a veteran of the retail industry with experience spanning more than 20 years. Noted for her creative acumen, Helane has spearheaded creativity and innovation in the world of branding, identity, advertising and marketing throughout her illustrious career. A passionate visionary, she wields a dynamic approach that spurs inspiration, sparks imagination and advances ingenuity. She is one of the chief architects behind numerous celebrated campaigns, many of which have revolutionized the fashion landscape, and her intuitive spirit singles her out as a groundbreaker of consumer concepts.

In her current position as Senior Vice President Creative of Macy’s, she is a strategic leader mobilizing a team of forward thinkers who collectively have their radar on the pulse point of today’s consumer groups, from boomers to millenials. Translating vision into communications across all touch points – from print to social media – the team reaches their target with a decisive accuracy that brings the store’s unique and iconic magic to the great American shopping experience.

Helane has held the title of SVP Creative of Macy’s since 2010 and has inspired creative teams since 1992 in various capacities including Vice President Creative Director of Macy’s East, Creative Director of Macy’s, Operating Vice President and Creative Director of Bloomingdale’s, and Partner/VP Image Development of SFI Creative Group.

Helane is an alumna of The Fashion Institute of Technology and a native New Yorker.